LITT LIVE PTY LTD – PRIVACY POLICY

1. Information We Collect

We collect information that you voluntarily provide and information that is automatically collected when you use our platform.

1.1 Information You Provide

We may collect:

• Full name
• Email address
• Phone number
• Social media handles
• Artist/label biographies
• Uploaded music, content, artwork, images, videos, and files
• Payment details (processed by Stripe – we do not store credit card numbers)
• Any information provided through forms, submissions, or customer support

1.2 Automatically Collected Information

When you use our website or services, we may automatically collect:

• IP address
• Browser type and version
• Device information (device type, OS, hardware model)
• Approximate geographic location
• Cookies and tracking pixels
• Behaviour analytics (pages visited, time spent, interactions, listening data, performance data)
• Referring websites and exit pages

2. Cookies & Tracking

LITT Live uses:

• Cookies
• Tracking pixels
• Social media tracking (Meta, Facebook, Instagram, TikTok)
• Analytics tools (Google Analytics, website analytics tools)

These are used to improve user experience, measure engagement, optimise performance, and run advertising and retargeting campaigns.

You may disable cookies in your browser, but certain features may not function correctly.

3. How We Use Your Information

We use your information to:

• Process purchases and payments
• Deliver and manage your promotional campaign
• Communicate with you about your account or submissions
• Personalise your user experience
• Improve our services, programming, and website functionality
• Conduct analytics and performance tracking
• Promote your music or campaign across LITT Live channels
• Conduct marketing, advertising, and promotional activities
• Operate and expand the LITT Live platform
• Comply with legal obligations

4. Use of Customer Content & Marketing Rights

By submitting content to LITT Live, you grant us the right to:

• Display your name, artist information, and campaign results
• Feature your Content on radio, email newsletters, social media, and our website
• Use your success stories as case studies
• Showcase your plays, rotation details, and campaign outcomes
• Promote your music or story in LITT Live advertising or promotional material

These uses may continue indefinitely unless otherwise requested and legally required.

5. Sharing of Information

We may share personal information with:

• Stripe (payment processing)
• Email marketing providers (Mailchimp or equivalent)
• Social media platforms (Meta, Instagram, Facebook, TikTok, YouTube)
• Analytics and tracking providers
• Advertising partners and remarketing tools
• Radio distribution or streaming infrastructure partners
• Developers, contractors, engineers, and support staff
• Cloud hosting providers
• Professional advisers, lawyers, and auditors

We only share information necessary for providing services, improving performance, or meeting legal requirements.

We do not sell your personal information.

6. International Data Transfers

Because our service providers and systems may be located outside Australia, we may transfer your personal information internationally.

You acknowledge that:

• Overseas jurisdictions may have different privacy laws
• By using our services, you consent to this transfer

7. Data Retention

We retain personal information indefinitely, unless:

• You request deletion
• Legal, contractual, or operational requirements require further retention

Campaign-related content may be retained for historical, promotional, or archival purposes.

8. Minors

Because we do not impose a minimum age requirement:

• We may collect data from individuals under 18
• We do not knowingly identify or target minors
• If a minor uses our services without parental approval, LITT Live is not liable for any resulting issues

Parents or guardians may contact us for data removal requests

9. Data Security

LITT Live takes reasonable steps to protect personal information from:

• Misuse
• Loss
• Unauthorised access
• Disclosure
• Modification
• Destruction

While we implement industry-standard security measures, no system is completely secure.

You use the service at your own risk.

10. Your Rights

Under Australian privacy law, you may request:

• Access to your personal information
• Correction of inaccurate information
• Deletion of your data

To make a request, email:

📧 support@littlive.com

We may need to verify your identity before processing your request.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their content, policies, or practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

Continued use of our website after updates constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to request access or deletion of your personal information, contact us at:

📧 support@littlive.com